About Jenni

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Jenni Finlay effortlessly shapes iconic careers. After all, her singular roster – a group including legendary songwriters James McMurtry, Mary Gauthier and Slaid Cleaves as well as rising stars Brent Best and Scott Nolan – consistently climbs charts. 

“Jenni Finlay works a record with passion, integrity and a deep coolness,” Ray Wylie Hubbard says. “She got me to #1 in four weeks. Proof enough.” “Jenni can do no wrong,” echoes Gurf Morlix.

The longtime radio promoter has been doing even more lately. For starters, Finlay expanded into artist management when she officially signed on to manage legendary songwriter James McMurtry ten years ago. James McMurtry immediately signed on as her first management client. “At this point, there wouldn’t be much of a James McMurtry business were it not for Jenni Finlay Promotions,” McMurtry says. “Jenni is now poised to take over the world.”

Finlay humbly accepts the praise. “For the past 18 years, I've been fortunate enough to work with the best of the best in Americana music, truly the cream of the crop of the world's singer-songwriters,” Finlay says. “Now, with the expansion of Jenni Finlay Promotions, I hope to further shine the light on all we are and all we can be.”

Finlay’s poetry collection, A Table for One and Orphan Poems (Mezcalita Press) have made a splash all over the world,  Additionally, she's co-written the book Kent Finlay: Dreamer (Texas A&M University Press, 2016) with Brian T. Atkinson, author of songwriting legacy books on Townes Van Zandt, Ray Wylie Hubbard, Roky Erickson, Mickey Newbury, Todd Snider and Nanci Griffith (and author of forthcoming Always Chasing the Sun: The Songwriting Legacy of Judee Sill) Finlay and Atkinson also have teamed up with former Gourds leader and current Shinyribs front man Kevin Russell to co-produce Cold and Bitter Tears: The Songs of Ted Hawkins, and put out their label, Eight 30 Records which houses Danny Barnes' Got Myself Together (10 Years Later), and their co-production efforts Dreamer: A Tribute to Kent Finlay, and Highway Prayer: A Tribute to Adam Carroll, Chris Fullerton's Epilepsy Blues (and Fullerton's forthcoming Consider the Shoebill), Floater: A Tribute to the Tributes to Gary Floater, Matt Harlan's Best Beasts and Messenger: A Tribute to Ray Wylie Hubbard (and the forthcoming If It Weren't For You : A Tribute to Walt Wilkins)

The latest news; Finlay has helped launch the Alt. Country Specialty Chart with longtime promoter, Joe Swank.  Your source for TWANG, this chart brings us back home with singer-songwriters who bend to the countrier side of music.  

Finlay literally heard her calling as a child. The daughter of Cheatham Street Warehouse owner Kent Finlay, she grew up watching Stevie Ray Vaughan, George Strait and countless other Texas greats perform every night. Finlay herself was a regionally popular fiddler and singer by age eight and later earned a degree from the celebrated Mike Curb School of Music Business at Nashville’s Belmont University. Jenni Finlay Promotions combined her experiences almost two decades ago.

Her artist roster fills out with a who’s who in Americana music today: Ben Kweller, Rod Picott, McKay and Leigh, Danny Barnes, Dawes, Kinky Friedman, Sam Baker, BettySoo and several others. Finlay’s a proud member of the Americana Music Association. the International Folk Alliance (and former Board member), The Cheatham Street Music Foundation (and former Board President) and the Center for Texas Music History. Additionally, she has been a panelist at the Americana Convention, International Folk Alliance Conference, Austin Songwriters’ Group Symposium and several other conventions and festivals across the country.