About Jenni

Jenni Finlay effortlessly shapes iconic careers. After all, her singular roster – a group including legendary songwriters James McMurtry, Mary Gauthier and Slaid Cleaves as well as rising stars Brent Best and Scott Nolen – consistently climbs charts. 
“Jenni Finlay works a record with passion, integrity and a deep coolness,” Ray Wylie Hubbard says. “She got me to #1 in four weeks. Proof enough.” “Jenni can do no wrong,” echoes Gurf Morlix.

Now, the longtime radio promoter’s doing even more: Finlay recently expanded her business into artist management. James McMurtry immediately signed on as her first management client. “At this point, there wouldn’t be much of a James McMurtry business were it not for Jenni Finlay Promotions,” McMurtry says. “Jenni is now poised to take over the world.”

Finlay humbly accepts the praise. “For the past 11 years, I've been fortunate enough to work with the best of the best in Americana music, truly the cream of the crop of the world's singer-songwriters,” Finlay says. “Now, with the expansion of Jenni Finlay Promotions, I hope to further shine the light on all we are and all we can be.”

The latest news: Finlay’s poetry collection, A Table for One and Orphan Poems (Mezcalita Press) have made a splash all over the world,  Additionally, she's co-written the book Kent Finlay: Dreamer (Texas A&M University Press, 2016) with Brian T. Atkinson, author of I’ll Be Here in the Morning: The Songwriting Legacy of Townes Van Zandt. Finlay and Atkinson also have teamed up with former Gourds leader and current Shinyribs front man Kevin Russell to co-produce the tentatively titled Cold and Bitter Tears: The Songs of Ted Hawkins, and put out their label, Eight 30 Records which houses Danny Barnes' Got Myself Together (10 Years Later), and their co-production efforts Dreamer: A Tribute to Kent Finlay, and Highway Prayer: A Tribute to Adam Carroll. Their upcoming Eight 30 Record projects include Emily Herring's Gliding and Chris Fullerton's Epilepsy Blues.

Finlay literally heard her calling as a child. The daughter of Cheatham Street Warehouse owner Kent Finlay, she grew up watching Stevie Ray Vaughan, George Strait and countless other Texas greats perform every night. Finlay herself was a regionally popular fiddler and singer by age eight and later earned a degree from the celebrated Mike Curb School of Music Business at Nashville’s Belmont University. Jenni Finlay Promotions combined her experiences over a decade ago.

Her artist roster fills out with a who’s who in Americana music today: Ben Kweller, Rod Picott, Brennen Leigh and Noel McKay, Danny Barnes, Dawes, Kinky Freedman, Sam Baker, BettySoo, Matt the Electrician and several others. Finlay’s a proud member of the Americana Music Association (and a member of its Americana Radio Committee), the International Folk Alliance, and the Center for Texas Music History. Additionally, she has been a panelist at the Americana Convention, International Folk Alliance Conference, Austin Songwriters’ Group Symposium and several other conventions and festivals across the country.